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CRM (customer relationship management) system is a technology that helps businesses manage interactions with their customers and prospects. A typical CRM system includes but is not limited to such features as contact and sales management, marketing tools and customer support services. In other words, it is normally a centralized platform that provides easy access and collaboration opportunities for different company departments and teams.

VoIP (voice over internet protocol) refers to a technology that allows voice communications to be sent over the internet instead of a phone line. It is an essential component of a CRM system, as it enables businesses communicate with their customers more efficiently and cost-effectively. In addition, VoIP possesses such useful features as call recording, call forwarding and voicemail.

Why customer relationships are important?

  • Building lasting customer relationships takes time and effort. It's not enough to simply provide a good product or service; businesses must also focus on providing excellent customer service and making the customer experience as positive as possible.
  • Timely responses, undivided attention, and deep understanding of the customer's needs are the building blocks of a strong customer relationship.
  • Happy clients are the lifeblood of any business. They not only generate revenue, but also act as brand ambassadors, spreading the word about your company to their friends and family.

A CRM system can be provided with the following components:

  • Sales management: A one-view window instead of multiple lead management platforms
  • Email marketing: Ability to send personalized and marketing mails directly from a CRM instead of using third-party mailing services
  • Workflow management: By streamlining workflows and automating processes, the CRM application can free up time and resources that can be devoted to more strategic activities
  • Reports & analytics: Customers’ behavior, engagement and satisfaction can be tracked, analyzed and visualized in comprehensive reports straight in a CRM

The above CRM component list is not exhaustive and can be supplemented with extra modules based on specific business requirements.

Therefore, choosing the reliable Partner, who will guide you through all stages of your CRM and VoIP implementation is critical.

Our projects vary from building business strategy and consulting to complex system integrations, and our rich experience in CRM development enables us to configure and customize your system based on your requirements.

The MARAT Company’s highly skilled CRM consultants will create a tailored solution that meets your specific business needs. We have enough expertise to proactively manage your CRM solution, rather than simply reacting to issues as they arise. This approach will save you time and money, resulting in a greater return on your investment. We will work closely with your team to ensure that the solution is optimized for your business and delivers the desired results.

Our CRM and VoIP Consulting & Deployment Services:

  • Business Process Analysis
  • Workflow Optimization
  • System Planning, Design & Configuration
  • Project Management
  • Detailed Data Modeling
  • CRM Development & Deployment
  • VoIP Implementation & Integration
  • CRM & VoIP Maintenance
  • CRM & VoIP Upgrade
  • CRM Vendor Selection


The MARAT Company is committed to providing high-quality CRM and VoIP implementation services to small businesses, mid-sized enterprises and large multinational organizations at an affordable cost and within the agreed deadlines.

Used Technologies
vTiger CRM