Finance

The financial sector is made up of a wide range of businesses and organizations that provide commercial and retail customers with financial products and services. Apart from banks and investment firms, the sector also includes insurance companies, credit card issuers, mortgage lenders and many more.

In order to handle present-day challenges and provide customers with top-quality financial services, every business has to keep up with the times and comply with the modern trends and standards. Taking into account our long-term industry-specific expertise, we are pleased to propose the following tailor-made solutions to our customers based on their individual needs and requests.

Software Development, Customization, Deployment and Integration Services

Depending on specific business requirements, the MARAT Company’s development team is capable to provide the following services for financial institutions, banks, exchanges, credit agencies, insurance companies and other financial market players:

Designing and development of custom and CMS-based websites

Based on the client’s requirements for the website complexity and functionality, we can propose the following solutions:

1. To code a website from scratch. This option allows creating a fully customizable unique website considering the client’s needs and preferences. However, such websites are rather costly and their development is time-consuming. In addition, they are difficult to maintain and update, as any changes require manual coding.
2. To create a CMS-based website. In this case we can select the most appropriate content management system and supplement it with required modules. This option is much more cost-effective and easier to maintain. Such open-source CMS platforms as WordPress and Drupal are considered the best choice for financial institutions.

Development of proprietary software solutions, including mobile, desktop and web applications

To facilitate user’s access to the software and to provide better user’s experience, we can develop a tailored solution that would allow your customers to use your services wherever and whenever they like. Our application development services include:

1. Mobile app development. With regard to contemporary trends, a mobile app has become an indispensable assistant to any smartphone owner. And it is especially important, when it comes to finances, banking services, wallets, exchanges, and budget management tools. In addition, this solution is extremely convenient, since a user can access his smartphone anytime and anywhere.
2. Desktop app development. This option is perfect for finance management and would be a great supplement to a mobile app.
3. Web app development. While both websites and web apps are accessed through a web browser, websites are typically designed to inform and showcase, whereas web apps serve to help. Apart from a website, a web app is customizable, can perform a wider range of functions, and enables users to manipulate data.

Development, deployment and integration of CRM/ERP software with other tools within your ecosystem

Owing to our long-term expertise in customer relationship management / enterprise resource planning software development, we can design, configure and deploy a CRM/ERP system tailored for finance teams depending on specific business requirements. This tool is indispensable when it comes to accounting, monitoring and tracking of company’s resources and interactions with customers. A properly customized CRM/ERP system provides financial sector businesses with the following opportunities:

• To track transactions and processes and take timely actions
• To analyze performance, sales and other data for a selected period of time
• To track every contact with existing and potential customers
• To perform powerful automatic calculations
• To receive notifications about payment due dates
• To meet every financial deadline
• To track any number of fields at your choice
• To expand the system functionality by installing respective additional modules
• To keep total control over sensitive data
• To seamlessly integrate the CRM/ERP system with other software, including but not limited to time-tracking tools, cloud storages, developers’ tools, calendar, messengers

Deployment and integration of VoIP technology

VoIP (Voice over IP) is a technology that allows making and receiving calls via internet instead of a regular telephone line. This technology helps businesses reduce their calling expenses and ensures easier access, complete portability, higher audio quality and scalability. In addition, VoIP call recording feature is capable to keep team managers and business owners informed of the latest client communication details.

VoIP integration with a CRM/ERP system enables businesses to manage interactions with customers more effectively by providing a single platform for all communication channels.

Marketing Services

Apart from software development and deployment services, the MARAT Company’s marketing department provides the following promotional solutions for financial services and products:

Product marketing strategy development

A product marketing strategy is a market entry plan that outlines how a business will promote and sell a particular product or service. A comprehensive step-by-step plan implies identification of target markets and audiences, creation of unique selling points, development of pricing policies and promotion strategies. The ultimate goal of a product marketing strategy is to maximize sales and profitability by creating demand for the product and differentiating it from competitors.

Our marketing team possesses sufficient expertise and competences to elaborate a tailored marketing solution based on industry-specific business needs, including the financial sector. In our practice we employ both offline and online tools to bring a brand-from-scratch strategy to life. In addition, we closely monitor the financial products market conditions in order to take timely decisions, introduce respective changes and update the initial strategy whenever required.

Search engine optimization and search engine marketing

People use search engines like Google to find whatever they are looking for and enter billions of queries every day. Therefore, the website content quality is crucial when you want to promote your business in search engines and leave your competitors far behind.

Our marketers provide services that would enable your business to show up on the first search engine results page (SERP), when users are interested in a product or service that you sell. The smart combination of the unique content, targeting and pay-per-click advertising contributes to listing of your website on the very top of the SERP and gives an undeniable advantage over your competitors.

Social media marketing

The ever-growing popularity of social media dictates the need to look for potential customers and promote your products among dedicated and professional communities. Using Facebook, LinkedIn, Instagram and other tools in addition to your main website may double the marketing effect, bring in the new audience and get direct feedbacks from users in real time.

Our SMM specialists would gladly help you organize your social media presence, prepare a long-term content-plan and bring your business and the target audience together.

Email marketing

Since every business and most customers use emails in their daily life, email marketing is the right choice, especially when you have your own client database. This tool is indispensable for financial institutions, banks, credit and mortgage agencies, investment firms and other client-oriented companies, who value their own resources and their customers.

The MARAT Company has developed its own powerful email marketing tool, which allows performing mass mailing and analyze the mailing results. By using this tool, you will be able to track the following data:

• Number of opens, clicks, unsubscribes, complaints and bounces
• Performance within the last 24 hours
• Recipients’ geolocation details
• Opens info based on operating systems, devices and web browsers
• Top / latest clicked links
• Recipients’ emails info

Conclusion

The MARAT Company is a prominent provider of full cycle software development and marketing services to financial sector businesses. Our extensive experience and professional team allow for creation and implementation of customized turnkey solutions for financial institutions based on clients’ individual requests. Understanding the specific market nuances, we thrive to ensure uninterrupted software functioning and select the most appropriate marketing paths to bring the required financial products and services to their potential consumers.